Frequently Asked Questions

What makes I-Marketing Management different from other marketing consultants or ad agencies?
The two most important differences between I-Marketing and other marketing firms are:

• we have extensive experience working with independent agencies likes yours, and independent agencies are our only clients. We focus exclusively on your needs and concerns. Other marketing firms take on a variety of clients, from ice cream shops to financial planners. We want to help the independent insurance agent succeed. Period. That’s our only goal.
• we make it affordable for every independent agent to utilize our services. With one low annual fee, you get the marketing consultation, planning and implementation your agency needs. There are no additional fees for development and management of a your successful marketing strategy. We also offer creative services at substantially reduced rates. You don’t have to use these services, but they’re there for you if you need them.

What is the annual fee to use I-Marketing Management services?
The membership fee for one agency is $5400 per year. Compare this to hiring your own agency marketing manager. That could run you more than $50,000 per year! Compare this to other ad agencies where one ad campaign could run you $20,000. At $450 per month, you’ll get all the services you’d receive if you hired a manager and contracted with an ad agency.

How long do I have to sign up for?
You must become a member for at least one year. However, we do offer membership terms of two and three years, and we recommend a longer membership, as results can improve dramatically with long-term consistency. If you sign up for two or three years, you will receive a 10% discount on the annual fee.

What do I get when I join IMM?
Click here for a list of benefits and services.

Who will be my contact person at I-Marketing?
I-Marketing is run by Laurie Donohue, a marketing professional with 25 years experience in marketing, more than seven of those years dealing exclusively with the independent agent system. She is the primary contact for all I-Marketing members. You will be able to call her directlyat any time to discuss your marketing plans. She will meet with you initially to discuss your agency in detail to develop your own individual agency marketing plan. She will be in contact with you on a regular basis to ensure that the plan is being implemented to your satisfaction and to monitor results. If you ever have any questions or concerns, she will be able to help you.