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Laurie Donohue sat down for an interview with Jack Burke from Sound Marketing, where they discussed the challenges independent insurance agents face when trying to execute marketing strategies, and offers solid suggestions about how to develop and implement an effective marketing plan.

We are pleased to provide excerpts of the interview for you to listen at your convenience. You will hear from Laurie on a variety of topics, from what makes I-Marketing Management perfect for the independent agency to the importance of branding your agency's image.

	Welcome to I-Marketing Management	(2.9meg file)
	The Membership Levels of I-Marketing	(1.2meg file)
	In Depth Look at the Premier Level	(3.2meg file)
	Branding Is Critical to Your Agency	(754kb file)

Jack Burke is a marketing and communications specialist, and a leading authority on relationship-oriented marketing, customer service and communication. As the host/narrator/interviewer of the monthly audio programs for Insurance Marketing & Management Services, Burke's voice is particularly well-known within the insurance community.

Jack Burke is the published author of Relationship Aspect Marketing (Silver Lake), Creating Customer Connections (Silver Lake), and contributing author to Best of Class (Executive Excellence). He also writes the monthly Connections column for The Automated Agency Report and serves as the editor of ProgramBusinessNews, a tri-monthly electronic newsletter to the insurance industry through ProgramBusiness.com.