The Value of I Marketing Management
I-Marketing Management (IMM) can help your agency dramatically improve its branding and marketing effectiveness through smart, comprehensive branding and marketing initiatives.
But the real difference with I-Marketing is that we not only know your business (insurance is our only customer), but we will management all the implementation for you – from Web site development to public relations and social media.
Brand Assessment and Communication Review
IMM will take a close look at your current brand through interviews and/or focus groups with your employees and customers. We will analyze your current marketing and communication material and provide a detailed report on what your brand is now, what is should be, and steps to take to make the transition.
Initial Strategic & Tactical Marketing Plan
No agency can be effective with their marketing if they don’t have a strategic marketing plan, set objectives, budget and tactics. IMM develops this plan for you with your feedback and input. It includes:
• Market Research
• Competitive Analysis
• Media Research
• SWOT Analysis
• Analysis of Prior Marketing Efforts
• Analysis of Prior Marketing Expenditures
• Message Strategy Creation
• Prioritized Marketing Tactics
• Goals & Measurement Strategies
• Plan Implementation Calendar & Budget
Comprehensive Agency Marketing and Branding Management
IMM can operate as an agency’s “marketing department” by providing a team of professionals to handle all aspects of its branding and marketing activities. From research and planning to creation and execution, IMM works with each of its member agencies to facilitate effective, results-driven marketing initiatives. Not only does this program provide agencies with expert marketing services and management, it also saves each agency from having to spend thousands of dollars on salaries and benefits to hire a comparable inside marketing team.
Some of the specific functions that are handled by IMM include working with various media outlets, reporters, editors, and ad reps; researching the best advertising options available to an agency; coordinating the appropriate distribution of advertising materials and insertion orders, press releases, and informational articles to maximize coverage and effectiveness; negotiating favorable contracts and advertising rates on behalf of an agency; coordinating relationships and initiatives with outside organizations and vendors, such as list rental companies, mail houses, printers, creative designers, copy writers, magazines, chambers of commerce, trade associations, audio and video production houses, telemarketing firms, Web site developers, SEO firms, online advertising and pay-per-click companies, etc; planning, coordinating, and marketing agency events and participation in trade shows; and much more.
Marketing Management and Consultation
Unlike traditional marketing/advertising agencies and consultants that charge an average hourly fee upward of $125 for marketing and consultation services, IMM charges a flat monthly fee. As a result, IMM members benefit from greater peace of mind knowing that they never have to worry about a “running meter”; they can pick up the phone to ask a question, get advice, or for any other reason, whenever they want or need to do so.
Templated Quarterly E-Newsletter (choice of PL or CL)
• Copywriting of four to six articles (per newsletter)
• Copywriting of corresponding e-mail messages
• Professionally designed newsletters & e-mails
• Newsletter recipient list & mailing management
Customized Newsletters can be developed for an additional fee.
Brand Identity and Collateral Analysis
• Brand Statement
• Targeted Messages
• Brand Attributes
• Agency Logo & Tagline
• Agency Web site (functionality, content, organization, effectiveness, etc)
• Agency Brochures (and other printed materials)
• On-Hold Phone Messages
• Marketing Collateral (radio ads, billboards, postcards, letters, etc)
• Identification of issues/recommendations
Client Marketing Programs
Business Referral Program
• Implementation tools
• Direct mail letter
• Copywriting of e-mail message
• Professionally designed e-mails
• Recipient list & mailing management
Personal Referral Program
• Implementation tools
• Direct mail letter
• Copywriting of e-mail message
• Professionally designed e-mails
• Recipient list & mailing management
Client Care Programs
• Thank-You Notes Program: implementation tools & resources
• Client-Advisory Council: implementation tools & assistance
• Additional concepts & assistance with other Client Care Programs
Concepts for Marketing Campaigns & Advertising
• Analyze target markets’ demographic/psychographic profiles
• Research best media/marketing channel options
• Develop appropriate campaign/advertising concepts
• Create outline of program(s): materials needed, budget, etc
• Assist or handle program(s) implementation (as appropriate)
Additional Services Available
• Copywriting
• Creative Design
• Printing Management
• Mailing Management
• PR Services
• Web Design
• SEO
• Ad Space or Time in newspapers, radio, magazines, TV, etc
• TV or Radio Ad Production
• Telemarketing
All services are billed to the agency after expenditures have been approved in advance.
Contact us today to discuss your needs. You’ll be surprised with the value and the effectiveness of our programs!
888-876-4869